ATP Science, my new favourite Podcasts and Products!
There’s so much misinformation around these days with regards to health, diet and fitness so when I came across ATP Science I realised I’d found a very trusted source. Their products are also fantastic and the stack above is a good one for women with fat loss goals in mind. However, we are all different so its a good idea to check what’s right for you. Below are just some of my favourites;
In case you are wondering who the hell ATP Science are, I have taken the piece below from their website explaining all about them.
So how did ATP Science come into existence?
“On a cold winters day in 2010 a Graphic artist, Scientist and Businessman walk into a coffee shop and were never the same again.
Toni and Jeff, sat under gas lit heater, cupping a mug-o-chino waiting for this legendary “rock star formulator” to arrive. The guy sounded like a super nerd, formulating for the who’s who of supplement companies, a brilliant naturopath and all round amazing talent. Expecting to see a balding glass-wearing super geek with a massive cranium – both Jeff and Toni were taken aback when Matt entered the shop. Looking more like a front row forward, tall and heavy set with long curly hair – he could not have looked further from what they had envisioned. “Gday, Im Matt” he said sticking out his hand, his broad “ocker Aussie” accent more reminiscent of Steve Irwin the crocodile hunter than any nerd.
But like most things in life the diamonds are sometimes in the rough. Jeff and Toni were soon to discover this scientist was exactly what they had been looking for; brilliant, honest and uncompromising (and as he would say “devilishly handsome”). For Matt, Jeff and Toni were just the business people he had wished to meet and somewhat of a rarity – they were honest. One thing was for sure – nothing was going to be the same after that day and very soon after they met Jeff, Toni and Matt founded Advanced Technology and Pharmacology Science now known as ATP Science (which is way easier to say AND write) and set about with a simple idea – to change the world and make people better one person at a time.
What is different about ATP Science?
ATP Science is not only on a different page than other health companies – we are in a different book!
Our moto is results not excuses – and we live by that rule for everything we do. We believe that in order to help people achieve whatever their health goals are we have to produce great products and back it up with great information in a way that people can understand and implement.
We believe we create “best in class” or unique products that no company in their right mind would create because to quote a venture capitalist we once spoke to “educating the market is business suicide”. Well – we did it. And yeah at first we were laughed at (and nearly went broke)…then we were ridiculed, then debated about and called “abstract” scientists and idiots and then finally (and this is when we knew we were making a dent in the market) other companies started copying us – and poorly mind you. You see we don’t use google keyword searches or marketing focus groups to create our products. We look at problems and then look at the means to solve that problem, without looking at what other people are doing. Doing this has led to 3 global patents in product category’s we believe are unique – a totally new class of product entirely – because we aren’t sheep – we don’t play follow the leader! We are a unicorn that makes its own path and helps people to get the results they deserve.
Some unique things we have done to create change in the supplement industry is educate people through our health podcast (The ATP Project) which is ranked consistently in the top ten in the world on iTunes.”